Brandi Kruse
Politics • Culture • News
Washington's proposed 'Millionaires' Tax' is a wolf in sheep's clothing
Voters must get wise to the grift.
January 03, 2026
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Passing a tax on income has been a stated goal of Washington Democrats for as long as I’ve been covering politics here – more than 15 years.

Washington is one of nine states in the nation that don’t tax personal income. It’s a distinction that once made the state an attractive place to live, work, and start a business.

Democrats have long claimed that taxing income will make our state’s tax structure less regressive by being less reliant on taxes (like gas and sales) that hurt the poor and middle class more than the rich.

Suspicious, then, that in 2026 they suddenly claim they don’t want to tax your income at all. Nope! Not them! They would never do such a thing!

They only want to tax the income of millionaires, they claim.

Well, how nice! No one likes greedy millionaires anyway! The rich should pay their fair share!

Not so fast. Let’s set slogans aside and use our noggins.

Why would Democrats say for decades that their goal is an income tax, only to suddenly abandon that goal in favor of what they’re now calling a “Millionaires’ Tax”?

They wouldn't. They’re lying to you. And if you don’t call them on that lie now, all of us will be paying a tax on our income in a matter of years.

I’m not asking you to believe me. I’m asking you to believe the evidence of your eyes and ears.

Below are answers to commonly asked questions about the maneuver Governor Bob Ferguson and Olympia Democrats are trying to pull. Share it far and wide.

Isn’t an income tax unconstitutional in Washington?

Yes and no.

Taxing income (property) is allowed under our state constitution, but it must be uniform.

Article VII Section I reads: “All taxes shall be uniform upon the same class of property within the territorial limits of the authority levying the tax and shall be levied and collected for public purposes only. The word ‘property’ as used herein shall mean and include everything, whether tangible or intangible, subject to ownership.…all taxes shall be uniform upon the same class of property.”

Based on that, wouldn’t taxing only millionaires be unconstitutional?

Yes, yes it would. A first-year law student (or anyone with access to Google) could see that. Carving out a tax that targets the income of only those making above a million dollars a year is blatantly unconstitutional.

Then why would they try to pass an unconstitutional tax?

Because they’ve been able to do it before.

In 2021, Democrats passed a capital gains tax – a 7% tax on profits from the sale of things like stocks and bonds.

Every other state in the union and the IRS classify capital gains as income and therefore property.

But not in Washington, where the State Supreme Court is packed with progressives.

In 2023, the state’s high court ruled that the capital gains tax is an excise tax, not an income tax. The ruling is a legal anomaly in the history of the United States.

During a legislative preview event in December, State Rep. Joe Fitzgibbon, the Democratic House Majority Leader, spelled out the party’s legal strategy to get an income tax through.

“I don’t think we should … just because a Supreme Court in 1935 voted in a 5-4 decision based on a federal interpretation of income as property that has not been in use for many, many decades let that keep us from having a discussion about whether we could have tax code that works better for the people our state.”

He is openly hinting at what Democrats believe the State Supreme Court will do – reject income as property.

Why don’t they send the issue to voters, or try to do it the right way by passing a constitutional amendment?

Because going about it the right way wouldn’t get them the desired result.

Democrats have majorities in the House and Senate, but not the two-thirds needed to send an amendment to voters on their own.

Even if they did, voters have rejected the income tax repeatedly, including in 2024 when they qualified Initiative 2111, which stated “neither the state nor any of its political subdivisions may charge any individual person a tax based on personal income.”

Wouldn’t passing an income tax make our tax structure fairer?

If they simultaneously cut or eliminate the taxes they claim are regressive, one could make that argument (as long as the net tax burden went down). The problem is Democrats have not promised to do so, nor is it likely in the middle of what they claim is a budget crisis.

The most likely scenario is that Democrats simply layer the income tax on top of all the other taxes.

What makes you think they will tax the income of anyone other than millionaires?

After announcing his support for a “Millionaires' Tax” in December, Governor Ferguson took to social media to promise that the income tax would never hit the poor and middle class.

“I will not support an income tax for people who make less than $1 million in a year,” he wrote.

So, why shouldn’t we believe him?

A better question is: Why would we?

When he ran for governor in 2024, Ferguson promised to be a fiscal hawk and lower costs for families. Within three months of taking office he signed into law the largest tax increase in state history.

Governor Jay Inslee also notoriously promised not to raise taxes when he first ran for office. I don’t have to tell you how many taxes he signed off on in the 12 years that followed.

Politicians lie. That’s what they do. And even if he’s telling the truth, Ferguson won’t be in office forever. Once an income tax is law, it's easy to amend.

The capital gains tax can be our guide.

When it was first passed in 2021, it targeted gains of over $270,000 at a rate of 7%.

As ultra-rich Washingtonians like Jeff Bezos moved out of state to escape the tax, projected revenue plummeted. Bezos alone has avoided $954 million in state capital gains taxes since moving to Florida, according to Forbes.

So, as soon as the State Supreme Court upheld the tax, Democrats quickly amended it to try to bring in more money.

Apparently, they didn’t learn the first time that rich people are capable of rapid mobility.

History tells us similar financial flight will occur should millionaires be targeted for taxation. Eventually, the tax burden will have no place to go but back to the middle class.

Florida Governor Ron DeSantis already anticipates his state benefiting should the tax pass.

“Washington has already driven taxpayers out due to bad policies,” he wrote on X. “Enacting an income tax would be counterproductive — states with no income tax have a major advantage over states that do. The inevitable result is that some taxpayers will flee, the appetite for spending will continue, and the income tax will expand to hit people with sub-seven figure incomes. This will further erode the economic base — and the cycle will keep repeating.”

Brandi, isn’t all of this just conjecture?

As I stated at the beginning, passing an income tax has been a public policy position of state Democrats for decades. Why would that suddenly change? Especially when the state claims to be in the poor house.

It wouldn’t. But their strategy would.

According to a source who was present at the House Democratic Caucus annual retreat in December, the strategy will roll out in three steps:

Step 1: Pass the tax into law.

Step 2: Wait for legal challenges to reach the State Supreme Court, which is poised to reverse 100 years of precedent and rule it constitutional.

Step 3: Defeat a referendum or initiative seeking to overturn it by using the same “tax the rich” language that worked with voters in 2024 when they rejected an initiative to repeal the capital gains tax. According to our source, Democrats believe any effort to have voters repeal the “Millionaires’ Tax” will fail if they can successfully paint it as a tax on the wealthy – rather than a road to a broader tax on income.  

Specifically, Democrats are counting on Let’s Go Washington’s Brian Heywood to lead the charge. They believe Heywood, a multi-millionaire hedge fund manager, can successfully be painted as a greedy California native who simply doesn’t want to help fund necessities for the poor and middle class.

Simply put, Democrats have thought through every potential roadblock. They believe 2026 will be the year they can finally realize their long-held dream of taxing income.

What they’re not counting on is the ability of regular Washingtonians to see their scheme for what it is: Another money grab from a state government that has no interest in fiscal restraint.

Our state spending has surged 116% since 2015. While most state budgets grow to keep up with inflation, Washington’s is growing at three times inflation and nearly nine times the rate of population growth, according to The Center Square.

At some point, voters must get wise to the grift.

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We fight on – because what other choice is there?
They can try to destroy my reputation. It still won't put them on the right side of history.
 

This week, progressive political strategists launched an effort to undermine my support of citizen initiatives – arguing that my opinions are no longer protected by the First Amendment and should therefore be regulated by the state.

You read that correctly.

In a 24-page complaint to the Washington State Public Disclosure Commission, an obscure organization that styles itself as Washingtonians for Ethical Government called for an immediate investigation into my public support of two voter initiatives that will appear on the ballot in November – one to protect girls' sports, the other to restore parental rights.

Kruse is possibly the most prolific of political content creators in Washington, and her promotions of Let’s Go Washington’s initiatives do not qualify as editorial content. Kruse is not an impartial journalist or just an opinionated member of the public; she is a commercial advertiser with multiple advertisers. Although Kruse was once employed as a reporter by bonafide news outlets, she is no longer commonly considered as a journalist in Washington State and was recently denied press credentials by the Washington State Capitol Correspondents Association, a decision that was upheld by both state and federal courts.

Their argument goes something like this:

  • I host a podcast.

  • My podcast sells spots to advertisers.

  • I endorse products for said advertisers.

  • Therefore, my endorsements have value.

  • Therefore, my political endorsements have value.

  • Therefore, any political endorsements I make must be reported to the Public Disclosure Commission as “in-kind” donations.

There are several factual inaccuracies with the complaint, like the assertion that state and federal courts have determined I’m not a journalist. That is false. While a federal judge declined an emergency motion to have my press pass reinstated in the final days of the 2026 legislative session, our case is ongoing and only in the early stages. I am confident we will prevail.

There are also several legal issues with the complaint, not the least of which is a pesky little thing called the First Amendment to the U.S. Constitution.

But don’t be fooled – the goal of the complaint isn’t for it to stick. The goal is to harm my reputation in the court of public opinion.

Still, for the sake of posterity, it’s worth noting a few things:

The government cannot assign a numerical value to my political speech. Such an act would be extraordinary and without precedent in the history of the United States.

I have never received anything of monetary value to support or oppose any political candidate, initiative, or issue. Quite the contrary. I have given untold hours, made personal donations, and driven tens of thousands of miles around the state to lend my voice to issues and people I believe in.

I have the right to charge advertisers for endorsements, or to provide endorsements free of charge if I wish. And I have. In the years following the pandemic, I featured local small businesses on my show free of charge – and gave them attention on social media, urging followers to support businesses that were struggling to recover from government-imposed lockdowns. I also did this in 2020 while still employed as a news reporter at FOX 13 in Seattle, running a weekly segment on my political show called “Small Business Sunday.”

Providing paid endorsements of products is a common practice in broadcasting and has been for decades. Many of our current advertisers were once endorsed on the radio by the late Dori Monson. Several local radio hosts who endorse products on air have also made public statements about their support of current voter initiatives. Ari Hoffman of KVI and John Curley of KIRO Radio not only endorse products but have stood alongside me in support of girls and parents.

If the Public Disclosure Commission were to rule that my speech must be regulated, it would also have to start regulating the speech of dozens of mainstream radio hosts – and perhaps even the Editorial Board of the Seattle Times.

Beyond that, this issue is settled law in Washington.

The Washington State Supreme Court ruled in 2007 that endorsements from talk show hosts do not constitute in-kind contributions.

At the time, radio hosts John Carlson and Kirby Wilbur were organizing and promoting Initiative 912, aimed at stopping an incremental increase in the gas tax.

'The mere fact that a broadcast has value to a campaign, or includes solicitation of funds, votes, or other support, does not convert commentary into advertising when it occurs during the content portion of a broadcast for which payment is not normally required,' Justice Barbara Madsen wrote for the court.

But again, the point of the complaint is not to upend existing law or get the government to throw the First Amendment to the wind.

The progressive political strategists behind the stunt, Powerhouse Strategic, is the firm used by opponents of the Let’s Go Washington initiatives.

Few news outlets that covered Tuesday’s press release saw fit to mention this connection. Why? It’s not as if it’s a secret. Kristin Hyde, a communications specialist with Powerhouse Strategic, sent the release out with her name and contact information on it.

Powerhouse not only brought previous PDC complaints against Let’s Go Washington, but it also represents the Washington State Democratic Party, as well as two of the largest unions bankrolling the anti-initiative campaigns: SEIU and the Washington Education Association.

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Still, The Seattle Times characterized Washingtonians for Ethical Government (WFEG) only as a “campaign finance watchdog.”

Even if it were a legitimate watchdog group and not a cover for deeply partisan operatives, in the past 10 years it’s only ever questioned the “ethics” of conservatives.

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In case there was any doubt, I fully intend to continue my work fighting for what I truly believe is the women’s rights issue of our generation: the erasure of girls at the hands of ideologues.

After all, I was fighting this issue long before Let’s Go Washington decided to run initiatives to change state law. In fact, it was through episodes of unDivided that LGW met two of the teen athletes – Ahnaleigh Wilson and Frances Staudt – who would go on to become important voices in the campaign to protect female athletes. I like to think our coverage of the issue is a big reason why voters will get a say in November. I am very proud of that.

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Me with Frances Staudt (left) and Ahnaleigh Wilson (right) at a signature gathering event in Issaquah, Washington.

I will also keep fighting for parental rights, as I was before LGW started collecting signatures for a parental bill of rights. My advocacy on this issue goes back to 2023, when I helped a rag-tag group of citizens collect signatures to try to run a referendum on Senate Bill 5599. The law allows children to be hidden from parents if they don’t think their family approves of their gender identity. I was protested, threatened, and called a transphobe. All the usual stuff. The referendum fell short, but my motivation to help parents keep their families together only grew.

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Protesters greet us outside a coffee shop in Lacey, Washington, where we were collecting signatures to repeal SB 5599.

As I said on my show this week: They can try to bankrupt my business. They can try to destroy my reputation. They can even try to kill me. None of it puts them on the right side of history.

So, we fight on. What other choice is there?

 

 

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